ADELANTE
Institutional Repository

This study explores how business intelligence (BI) tools impact managerial decisions in retail businesses located in Cebu, a city in a developing country- in the Philippines. To answer this question, the researchers incorporated an exploratory research design by utilizing interview questions to a sample group of five (5) retail store managers currently employed by different retail stores within Cebu. The study also used the Diffusion of Innovations Theory to analyze the adoption and impact of BI. The results showed that Business Intelligence significantly influences managerial decisions, such as inventory management and communication consistency. However, the need for more knowledge of BI tools and the failure to maximize the usage of the
tool hinders up-to-date or real-time information for retail store managers in making informed decisions. Cebu is behind in adopting BI due to underwhelming knowledge, minimal use, and low appreciation. This lack of education and promotion of BI is a concern shared among
developing nations. Overall, the study highlights the importance of BI in the retail industry and the need for education and empowerment to help businesses in developing countries adopt and
use BI effectively.