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TikTok grew into an increasingly popular website for investment recommendations and financial advice. This study investigated how likely the investment knowledge, financial and investment decision was to affect the students’ financial literacy, financial perspective, and behavior as influenced by Tiktok financial content, focusing on the School of Business Management (SBM) students at the University San Jose-Recoletos (USJ-R) Main Campus. In this quantitative study, linear regression analysis was used to measure the data collected from a sample of 171 respondents. By using primary data the adapted/modified questionnaires were distributed to 171 students in USJ-R main campus who were born between 1997 and 2012. The study found a strong positive relationship between actual knowledge on investments, financial literacy, financial perspective and behavior among the target population. A limitation of this study was the self-reported nature of the data collected may have introduced biases, as participants may have provided inaccurate or biased information.
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