Details
| Title | THE EFFECTIVENESS OF DIGITAL MARKETING IN PROMOTING SPARK ELECTRIC TO B2C CUSTOMERS |
| Author | ONG, DARYNNE SACHA S. ESTRADA, DIVINE GAIN PESICAL, BERNARD JR. |
| Department | Marketing Management (Human Resource Management) |
| Year | 2023 |
| Abstract | Every business, large or small, needs a sound marketing communication strategy to advertise its brand, communicate its message to the audience, and influence the behavior of its customers. Smaller hardware stores rarely use advertising tools and only rely on customers to see their shop by the road. However, since businesses need promotional tools, implementing digital marketing strategies will effectively bring in more customers. Digital marketing, also known as online marketing, is a way of promoting brands to connect with potential customers using the internet and other forms of digital communication. |
| Keywords | B2C Customers, Digital Marketing, Spark Electric |
| DOI | usjr_000026 |
ASSESSING THE LEVEL OF OCCUPATIONAL STRESS AMONG OFFICE- BASED EMPLOYEES OF UNITED DRIVERS AND OPERATORS TRANSPORT COOPERATIVE IN P. RODRIGUEZ ST., LAPU-LAPU CITY
Views: 114, Downloads: 1
Alignment of the USJ-R BSA and BSMA 4th Year Students’ IT Skills with the Entry-level IT Skills Deemed Important in the Accounting Industry in Cebu City, Philippines
Views: 105, Downloads: 1
FACTORS INFLUENCING GULLIBLE ACTS IN INVESTMENT FRAUD PARTICIPATION AMONG 3 BUSINESS STUDENTS IN CEBU CITY
Views: 74, Downloads: 4
BIR move to Digitalization: The Preparedness of Businesses Engaged in the Export of Manufactured Goods to E-invoicing in Cebu, Philippines
Views: 66, Downloads: 1